Moradabad is renowned for its brass work and has carved out a niche for itself in the handicraft industry worldwide. Skilled artisans create modern, attractive, and artistic brassware, jewelry, and trophies. Over time, new materials such as iron, aluminum, nickel, and silver have been incorporated into metal handicraft items.

In the 1970s, Moradabad primarily produced engraved metal (brass or Kansa) utensils, but by the 1980s, there was a decline in demand for engraved utensils, leading to a resurgence in plain utensils. Exporting began in the 1950s, initially focusing on brass trays for carrying perfume bottles and containers for holy water, engraved with Quranic prayers, to Arabian countries.

Iron items were introduced in 1991, followed by aluminum items in 1992, expanding Moradabad's product range. Iron rusting handicraft items were later introduced and gained international appreciation. The ability to adapt to international market demands, innovate new designs, product lines, and textures has enabled Moradabad to sustain and grow over time, earning it the nickname "Peetal Nagari" or Brass City.