This is an exclusive G.I. Product of Tamil Nadu.

Swamimalai, a small town located in Tamil Nadu, India, is renowned for its centuries-old tradition of bronze casting. The art of bronze casting in Swamimalai has been practiced for generations and is considered a sacred and esteemed craft.

It was during the construction of the sacrosanct Lord Swaminathanawamy Temple at Swamimalai that the sthapatis found the alluvial soil on the banks of the Cauvery River to be perfect for making moulds for bronze idols. The uniqueness of the soil is that it does not develop any cracks upon drying when used for making moulds for the wax models.

This encouraged the sculptors to reside in this place and the knowledge and skill of this craft has been passed down generations.Each deity has a dhyana shloka and a spiritual and graphic description of his or her physical characteristics which will be translated into the creation. All the idols created strictly adhere to the rules laid down in the scriptures in terms of dimensions, proportions, heights and calculations.

Swamimalai Bronze Icon earned the Geographical indication (GI) tag by the Government of India in the year 2008-09.